The New Playbook for Business Development

The New Playbook for Business Development

Are you worried that your Business Development strategy is falling short - and preventing your agency from achieving long-term growth?

Propeller Group’s new playbook for business development - growth strategies for a fast changing landscape - offers insights into the most effective ways businesses can traverse the post-COVID landscape. It features stories and advice shared by leading brand-side marketers and agency leaders at 2021’s BD100 Winning Together event. 

Here are just some of the professionals that you can expect to hear from:

  • Graham Goodkind, Founder of Frank PR
  • Angela Gaskell, MD and Co-Founder of HDY
  • Alexandra Willis, Communications and Marketing Director at Wimbledon
  • Caleb Buscher, Senior Channel Account Manager EMEA at HubSpot
  • And many more…

The BD Handbook looks to shed some light on how agencies can provide better support for their BD teams - and why changing approach now offers lucrative rewards further down the line. 

Budgets are increasing - but time-poor marketers remain notoriously difficult to connect with. Propeller Group has taken the time to identify four key areas that your agency needs to focus on: 

  • Marketing the agency
  • Technology-based tools
  • Pitch tactics
  • Culture

Marketing the agency

Harness the creativity that you typically use to create marketing materials for your clients. Breaking the mould - and focussing on personalisation - can enable your agency to stand out from the crowd. 

Technology-based tools

Digital tools are not replacing BD teams - they should be used to augment their activities. CRM systems provide an opportunity to eliminate wasted time and optimise future campaigns.  

Pitch tactics

Pitching remains a core part of the BD journey. Teams have to do their research - ‘winging it’ is not a viable option. Understand your potential clients’ brief and develop a solution that works for them.   


BD teams can become isolated. Wellbeing is a key battleground - promoting positive culture can help you to win prospective talent and clients simultaneously. 


Click here to download your playbook now.