--- title: The New Playbook for Business Development description: Are you worried that your Business Development strategy is falling short - and preventing your agency from achieving long-term growth? image: https://blog.propellergroup.com/hubfs/LP_header22_1.jpg --- - [Our Services](https://propellergroup.com/our-services/) - [Clients](https://propellergroup.com/clients/) - [About Us](https://propellergroup.com/about-us/) - [News + Views](https://propellergroup.com/news/) - [Contact](https://propellergroup.com/contact/) The New Playbook for Business Development ## The New Playbook for Business Development 24 Feb 2022 - [HubSpot](https://blog.propellergroup.com/tag/hubspot) By [Jody Osman](https://blog.propellergroup.com/author/jody-osman) [mailto:info@propellergroup.com?subject=https://blog.propellergroup.com/new-playbook-for-business-developmentr](mailto:info@propellergroup.com?subject=https://blog.propellergroup.com/new-playbook-for-business-developmentr) ![](https://blog.propellergroup.com/hubfs/LP_header22_1.jpg) Are you worried that your Business Development strategy is falling short - and preventing your agency from achieving long-term growth? Propeller Group’s new playbook for business development - growth strategies for a fast changing landscape - offers insights into the most effective ways businesses can traverse the post-COVID landscape. It features stories and advice shared by leading brand-side marketers and agency leaders at **2021’s BD100 Winning Together** event.  Here are just some of the professionals that you can expect to hear from: - Graham Goodkind, Founder of **Frank PR** - Angela Gaskell, MD and Co-Founder of **HDY** - Alexandra Willis, Communications and Marketing Director at **Wimbledon** - Caleb Buscher, Senior Channel Account Manager EMEA at **HubSpot** - And many more… The BD Handbook looks to shed some light on how agencies can provide better support for their BD teams - and why changing approach now offers lucrative rewards further down the line.  Budgets are increasing - but time-poor marketers remain notoriously difficult to connect with. Propeller Group has taken the time to identify four key areas that your agency needs to focus on:  - Marketing the agency - Technology-based tools - Pitch tactics - Culture Marketing the agency Harness the creativity that you typically use to create marketing materials for your clients. Breaking the mould - and focussing on personalisation - can enable your agency to stand out from the crowd.  Technology-based tools Digital tools are not replacing BD teams - they should be used to augment their activities. CRM systems provide an opportunity to eliminate wasted time and optimise future campaigns.   Pitch tactics Pitching remains a core part of the BD journey. Teams have to do their research - ‘winging it’ is not a viable option. Understand your potential clients’ brief and develop a solution that works for them.    Culture  BD teams can become isolated. Wellbeing is a key battleground - promoting positive culture can help you to win prospective talent and clients simultaneously.    [Click here to download your playbook now.](https://blog.propellergroup.com/hubfs/Propeller-Report-Laying%20firm%20new%20business%20foundations%20for%202022.pdf) [mailto:info@propellergroup.com?subject=https://blog.propellergroup.com/new-playbook-for-business-developmentr](mailto:info@propellergroup.com?subject=https://blog.propellergroup.com/new-playbook-for-business-developmentr) #### Get in touch [info@propellergroup.com](mailto:info@propellergroup.com) [UK: +44 (0) 203 301 5353](tel:UK:%20+44%20(0)%20203%20301 5353) [US: +1 (332) 206 5851](tel:US:%20+1%20(332)%20206 5851) #### Sign up to our newsletter ### Sign Up For Our E-Newsletter Propeller Group © 2021   [Legal](https://propellergroup.com/legal)   [Privacy policy](https://propellergroup.com/privacy-policy)